In March 2000, using nationalism as a platform, the ad starred a man named Joe: an average Canadian, standing in a movie theatre , with a cinema screen behind him showing different images relating to Canadian culture . Joe proceeds to give a speech about what is it to be a Canadian and what it is not to be a Canadian, making particular efforts to distinguish himself both from common Canadian stereotypes of Americans ("I believe in peacekeeping, not policing") and common American stereotypes of Canadians ("I don't live in an igloo," "I say 'about,' not 'aboot'").
Canada's culture is a product of its ethnicities, languages, religions, political and legal system (s). Canada has been shaped by waves of migration that have combined to form a unique blend of art , cuisine , literature , humour , and music .  Today, Canada has a diverse makeup of nationalities and constitutional protection for policies that promote multiculturalism rather than cultural assimilation .  In Quebec, cultural identity is strong, and many French-speaking commentators speak of a Quebec culture distinct from English Canadian culture.  However, as a whole, Canada is a cultural mosaic : a collection of several regional, indigenous, and ethnic subcultures.