Finally, support a detailed strategy. The most successful customer migrations to e-care channels start with clear top-management support and a clearly defined strategy at the executive level, and they are supported with a specific and coherent set of actions based on well-defined use cases to implement the change. They start with a clear focus on some channels and functionalities, and a well-defined budget to execute IT development and migration. They also prioritize and tailor their migration plans to specific and well-defined customer segments with a set of “pull” actions (such as targeted e-mails with offers) and “push” actions (like providing discounts for going online). To deliver on these activities, winning companies often put in place a single, cross-functional team with responsibility and authority for managing all aspects of the program, from marketing communications to internal process redesign to IT road-map development. They also have agile processes in place to coordinate efforts within the company, and they set digital targets that are shared across the whole company.
If we look for the true causes of war we see that it is essentially caused by the human mind. War stems from the desire to control and conquer others, to have power, and from hatred and antipathy. Such is a human being in the grip of the negative force of life. World peace starts with the inner transformation of the individual, and the struggle to elevate our state of life and free ourselves from the domination of the negative force of life. A single sunflower contains the seeds for more than a thousand new plants. Similarly, when one brave person stands up for peace, his or her resolve spreads out into the environment in thousands of ways. Courage always brings a response. One person's human revolution can therefore eventually change the destiny of the entire human race.